Paul Rand

Paul Rand was an Art Director and graphic Designer, who apparently was responsible for creating a lot of the popular and well known logos that we have today, including IBM, UPS, ABC and...ahem Enron. He was actually a professor here in New Haven at Yale and was inducted into the New York At Directors Club Hall Of Fame.

Many of his logos that he created are still in use today, and his defining corporate mark was the IBM Logo. Many times people credit him with creating the Apple logo as well, but he did not. He was pretty outspoken against Postmodernist design and theory even to the point of resigning his position at Yale in protest as the appointment of a postmodern and feminist designer Sheila Levrant de Bretteville. He dies of cancer in Norwalk CT which I bring up to show how much he was one of us, even though he was actually born in New York.