Alexey Brodovitch

Alexey Brodovitch was born in Russia in 1898 after fighting in World War II he started working as a designer in Paris. He spent 10 years in Paris from 1920 to 1930. Brodovitch later moved to New York was hired in 1934 to work for ‘Harper Bazaar’ magazine. The editor Carmel Snow hired Brodovitch to revamp the magazine with a more modern twist. Alexey succeeded in this task and went on to revolutionize the American magazine. He was known for his two page spreads and giving his design motion. Bodovitch changed the way the magazine used color, space, and size. ‘Harper Bazaar’ is where he made his legacy as a designer.  Alexey Bodovitch also was known for his collaboration with Frank Zachary on ‘Portfolio’ magazine. Bodovitch also taught at the Philadelphia college of Art. Here he taught his students that making mistakes is okay and treated his students as his equals. He encouraged them and incorporated real design products into the classroom allowing the students to give their input.